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Blackhat SEO Practices to Avoid in 2019

One thing that you should know is that SEO is essential when it comes to ranking your website in the search engine. Because of that if you want to avoid dreaded search engine penalty, you should play by the book instead of trying to rank by hook or crook. It is essential to note that in SEO terminology, tactics that are allowed by search engines to rank a site are known as White Hat SEO techniques while the ones that are not allowed are known as Blackhat SEO techniques. By the end of this topic, you will know the black hat SEO practices to avoid in 2019.

The first one is creating doorway pages. You should know that this refers to the website that are dummy pages to dupe search engine bots which are often hidden from the user’s site. It is essential to note that these pages are always created to target specific queries, and they lead to the same pages in the search results. Google consider webpages with multiple domain names that lead users to a single domain to be a doorway page. Not only that but there are also webpages that run parallel to search results instead of browse-able hierarchy. Lastly, we have pages that aim to funnel online visitors to a specific site. To avoid being penalized, you should only publish pages when content is available.

The other thing is empty pages. Here you will have to destroy any empty page or any page that does not add clear value to users. Besides, pages that do not have navigation or link should be removed.

Also, you should have unique content in each domain. It is essential to note that when your site has many domains, you should ensure that each of the domains has a unique content. You find that when you have the same content on each domain your pages will be penalized as doorway pages. It is essential to note that Google ‘Medic’ update was released last year to identify the sites with bad quality content. You can learn more here on how you can regain the trust and authority of your site when you have been penalized by the update.

Besides, there is also paid links. It is essential to note that paid links used to help in boosting SEO ranking in the past which is not the case anymore. I can admit that buying links may help your site temporarily but the search engines will penalize your site for paid links. For that matter, you should avoid all unnatural links if you want avoid your site from being penalized.

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